Q: What changes have you seen in the Norwegian style over the years?
Dagny: Historically, Norwegians have had quite a colorful past. But the past 20+ years have been dominated by the shades of gray, which is a colour that really doesn't work well with Scandinavian lighting conditions, the weather and the winter season. It is a relief to see that trend go by and go back to our colorful roots.
Q: How do you see the future of interior design in Norway?
Dagny: Until recently, Norwegian design was overshadowed by the more famous cousins from Denmark, Sweden and Finland. We are now rediscovering our heritage as a self-contained design nation, as well as finding our own way of doing things. In a way, we are more free to create with playfulness and fun, as we have not pushed the legacy of a long design tradition upon us. The future is bright and interesting.
Q: What kind of people do you think are most attracted / connected to Pure & Original?
Dagny: We recommend Pure & Original to all our customers, and most would agree that it is the best choice for them. If you are interested in the environment, beautiful pigments and striking walls, Pure & Original is the best alternative. In addition, the paint provides nicer walls than industrial paint.
Q: What are your dreams for the future? For yourself and Pure & Original?
Dagny: We are currently expanding and are happy to welcome more international customers. Our dream is to make the world more colorful. And for Pure & Original? Probably the same, we are a good team;)
Q: Are you currently working on a project or are you proud of a particular project you have done?
Dagny: We are very proud of the three campaigns we have run for Pure & Original since 2017, and are super excited about our future plans. We are also working on several large villas and some new real estate developments that are going to be very beautiful