Pure & Original paint qualities

Pure & Original is a Dutch, family-owned premium paint brand. Our pallete includes bright colours, pastels, greys and neutral tones, and our paint finishes can be powdery matt, high-gloss, or matte and water-repellent at the same time. So many choices are possible! The paints are applicable to walls, doors, furniture, floors and many other surfaces. You can choose from a wide range of over 140 colours in seven types of paint, so there's always a combination for the look you want to achieve.

create our paint with love and respect for human and nature. For example, we use only 100% natural pigments, and we keep the percentage of VOCs as low as possible.

All products meet the most stringent environmental requirements of VOC < 30. Some products have no VOCs at all. We use a water basis as much as possible, and our paint contains very few harmful substances. Due to the natural, environmentally-friendly ingredients, the risk of an allergic reaction is minimal.

We understand that there are many spaces that are widely used. Take, for example, the hallway, bathroom or a child's room. You want these to be cleaned easily. That's why we offer 
Licetto, a very matt paint that is both water-resistant and scratch-resistant. The wall is easy to clean with a damp cloth, and there will be no glossy spots.

In addition to 
Licetto, our product line consists of Fresco lime paint, Classico chalk paint, Marrakech Walls with a concrete or Tadelakt look, Traditional Paint lacquer, Carazzo and Kalei façade Paint. We also offer several additional products such as brushes, preparation products such as primers and a degreaser, and finishing products such as sealers.

You can find specific information in our technical sheets about each of our products, including the surfaces that are best suited to each paint type and how to apply the paint. If you have any questions, please contact us via our contact form.
Are you curious about where our paint is made? Take a look at 
the factory!