Inspirasjon og tips

Bli inspirert av forskjellig bruk av malingen vår, og råd og tips til hvordan du skal gå frem. Husk at vi har produkter for alle overflater i huset, og mer enn 200 farger i sortimentet vårt. 

Pure & Original new spring summer colours header
Pure & Original autumn winter colours header

Pure & Original present at fairs and events

Interior fairs are a fantastic inspiration for your soul and home. Let us take you on a trip filled with colour! Pure & Original was in the opportunity to colour multiple fairs, all the way from trendhouses presented by esteemed interiormagazines to international design fairs. 

Buy sustainable paint

Even when you buy paint, it is nice to know that the product you buy has a minimal impact on people and the environment. The full range of Pure & Original consists of sustainable paint that we ethically produce in our own paint factory in Belgium. We keep the smallest ecological footprint in mind.

“As an international brand, we stand for the best quality. Our products meet the highest standards and only the best materials are used for our paint. At the same time, we strive to keep the impact on the environment as small as possible during the production and distribution of our paint ”, Erwin Floor, founder of Pure & Original.

Read all about the sustainable, vegan paint from Pure & Original

We are happy to tell you about the benefits of sustainable paint for you, your family and the rest of the world. Our sustainable paint:

Bedankt voor uw aanvraag


Hereby you receive your colour selection as PDF. Would you like to change your selection? Click here to go back to the colour card-page.


Colours displayed on a screen or print may deviate with the real colours.  The samples on our colour card are authentic colours, hand-painted in Classico chalk-based paint.


Pure & Original’s paint collection is made up of natural and environmentally friendly materials. The indoor and outdoor paint is produced with respect for people and nature, giving your home the charm it deserves. All the different application possibilities are endless. Our paints are tinted with 100% natural pigments. The Fresco lime paint and Marrakech Walls paint are even 100% mineral based. Due to the different paint types there may be some slight colour deviation between the types. For example, the high-gloss lacquer is slightly deeper in colour. The Fresco lime paint and Marrakech Walls paint appear somewhat lighter in shade and have beautiful colour nuances, which are unique characteristics of the paint.



We love to invite you to visit our dealers

Our dealers can assist on which paint quality and colour combination fit your style most. Click here for the dealer-page.

On this page, you also see ‘showrooms’, these are dealers which show all paint qualities in their store. This will give the perfect sensation of the colours, finish, quality and feeling.  



Colour advice

Visit our colour advice-page to request a personal colour advice.

After picking your favourite dealer, you will be approached by this dealer to make an appointment in their store.



For more information, visit our website

New Dawn

Paint qualities



Custom colours

View and save your favourite colours by adding them to our colour selector!


It is very easy: Click the + (plus) sign right on top of the colour and it is added directly to the colour selector on the left of your screen. To remove a colour, click again on the - (minus) sign.


To view your selected colours, click on the colour selector button. You can save your selection or even print it, so you can easily show it to your dealer!

Choose your style

Be inspired by moodboards in your own style!
Click on the categories you'd like to see, such as 'Country classic' or 'Neutral colours'. This way you will see all the moodboards that match this style.

You can always view more or fewer categories at once. If no boxes are checked, you can see everything.

Privacy Statement

This privacy policy applies to this website, the webshop and the services of Pure & Original. You should be aware that Pure & Original is not responsible for the privacy policies of other sites and sources.

Our site uses cookies. By agreeing you indicate to accept this and our privacy policy.
A cookie is a piece of information that a browser saves on your computer, smartphone or other device. Using cookies, for example, a visitor can automatically log into a website, but we can also improve our services on the basis of the desired use by the visitor. Cookies are not harmful to your computer and can be deleted at any time via your browser.
We give you the possibility to use functionalities of social media (such as Facebook and Twitter etc.) through the (placing) of social media cookies / plug-ins when you are logged in to this social media. These parties place cookies through our own code on our website and receive your IP address in these cases. We have no influence on the further use of this by these third parties. Read the privacy policy of these parties for more information.

Pure & Original processes your personal data because you use our services and / or you provided this information to us yourself.
By checking specific boxes or filling in forms for requesting information, you explicitly give permission for, for example, sending information based on your interest.

For deliveries we use your personal data so that we can create an account for you, send products, handle payments.

We also process information about purchased products, send mailings and newsletters and conduct analyzes to improve the website, customer analyzes and the supply of products and services.

Pure & Original does not sell your information to third parties and only provides it to companies that process data on our behalf or to comply with a legal obligation. These companies use your information on our behalf and are subject to strict rules that they must comply with in order to process your information. We do not allow these companies to use the data in any other way than according to our instructions and we ensure that the same level of security and reliability of your data is used. Pure & Original remains responsible for these processing operations.

You have the right to view, correct or delete your personal data. You also have the right to withdraw your consent to the data processing or to object to the processing of your personal data by Pure & Original and you have the right to data portability. This means that you can submit a request to us to send the personal data we have available to you in a computer file. You can send a request for access, correction, deletion, data transfer of your personal data or request for cancellation of your consent or objection to processing of your personal data to To ensure that the request for access has been made by you, we ask you to send a copy of your ID with the request. Make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and citizen service number (BSN) black in this copy. This is to protect your privacy.
We respond as quickly as possible, but within four weeks, at your request.

Pure & Original respects the privacy of all users of its site and ensures that the personal information you give us is confidential, safe and in line with the applicable Dutch legislation.

Pure & Original does not store personal data for longer than is strictly necessary to realize goals for which your data is stored.

This privacy statement is tailored to the use of and the possibilities on this site. Any adjustments and / or changes to this site may lead to amendments to this privacy statement. It is therefore advisable to consult this privacy statement on a regular basis.

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